Our Story

Jhandooz - The Ceramic Store

I am Nishant Rathore, the founder of Jhandooz.in

It's been 2 years we started jhandooz as a side business but ended up with full time business.

Me and my best friend started this business but due to some personal reasons he had to leave which was very unexpected and then I had to continue this journey all by myself.

It was very heartbreaking for me because we both decided to grow this business together.

It took me a very long time to get over with it.

But also, it gave me a purpose and direction to do something  for myself all by myself.

I always wanted to do something meaningful in my life and this work heals me a lot.

Now I am growing this business, brick to brick. But the vision has stayed the same: to encourage each Indian to shop 'Made in India' and offer continuous employment and fair wages to the local artisans.

All our products are handmade by experienced artisans, one piece at a time, making each piece unique. Also, they are premium and high-quality along with being sustainable and functional.

And we did it all bootstrapped.

Happy shopping!

Love,
Nishant Rathore
Founder, Jhandooz.in